[UPDATE 11/5/06: the author discovered her closing line stuck in the middle of the RNews quote! Sorry! Had to fix it and put it where it belongs.]
Last Wednesday's Seth Godin presentation rocked the socks off of Rochester! You can see Seth's comments on his blog, here. He mentions our own Jennifer Young (yay Jennifer!) and the fact that Rochester has enthusiastic people - people who do more than just show up!
That is just so true! Thank you, Seth for noticing. What gave us away? Was it our loud cheering when Jennifer introduced sponsors? Was it our constant chatter...amongst ourselves - talking buzz and marketing and where to find the next big thing? Or, was it our overwhelmingly enthusiastic reponse to the over-the-top presentation you gave?
For the record: here's my take-away... Seth showed us how to be smart about marketing today. In fact, it's as if we need to get away from that idea - of 'marketing to the masses' because it's ever harder to get people's attention in a world that is overflowing with -- messages, both good and bad. So, Seth says...
- Ideas that spread win. (gossip - blogs - word of mouth)
- The industrial complex has been 'broken' by the Internet. (where do we go today for information and connections? The Internet Cafe)
- Don't Tell people why you're better; TEACH them why you're better. (Show don't tell - age-old advice, actually)
- Use emotional marketing: do they love it? (we'll talk about you, if we love you)
- Work the grapevine - have spirit and passion - use a megaphone, not a funnel. (don't throw content into a funnel and hope the good stuff trickles out; turn the funnel upsidedown and use it as a megaphone)
Here's what RAMA's President Elect, Denis Caysinger, said about Seth and last Wednesday's event:
"I was struck by the energy in the room. RAMA was host to Seth Godin this week, a remarkable voice in marketing, and the experience was electric! Our V.P. of programs for RAMA, Jennifer Young, pulled together one of the most fulfilling events I've ever been to. After the event, everybody I talked with was stoked! And it all started by Jennifer asking a question: Can I get Seth Godin? Questions, and the creative discussions that ensue, are one of the most valuable tools in marketing. And it helps to think big!"
Yep - we were enthusiastic, for sure! In fact, our President, John Richelson, was almost speechless. His thank-you at the conclusion of Seth's funny, creative, inspiring talk, was one of awe.
"That was really good," he said - but he meant, "That was the best presentation I've ever been to in Rochester!" Well, that's what I think he meant. Maybe he can chime in and tell us for himself.
And, this from our own RNews: "There's a new feel to advertising these days. Ads are all about me, or rather you.
Small is the New Big…and that's the name of marketing guru and author, Seth Godin's, new book.
Godin said it used to be good to be a big company like Kodak or Xerox, with big buildings, large lists of employees, and plenty of bucks to spend on advertising. Big used to be safe.
But not anymore. Godin said the old model was average stuff for average people... now you can make plenty of money selling just the right thing to just the right people."
Thank you, D-D, for the great local coverage!
See you soon...with more great marketing news and events.