Guest Post by Kelly Lucia
Many small business owners and entrepreneurs use market research to learn more about their target audience. They use this same research to find out how their products or services relate to their customers, and they educate themselves on the best ways to increase sales within that same target market. This is standard procedure within the business and marketing world.
But what if you wanted to take it a step further? Truly visionary business owners grow their businesses successfully by understanding more about their customers than their competitors do, and using those insights to their advantage.
To understand as much as you possibly can about your current customers and your target audience, you’ll need to become a cultural anthropologist of sorts. Does that mean you should dress up like Jane Goodall? Well, no. But you’re certainly on to something.
What you CAN do is look for ways to dive right in and examine the nature of your target market up close and personal: how they behave and react, plus what they really, REALLY want in general, and more specifically, what they want from your business.
Observation is Key