You’ve undoubtedly heard how great content will attract readers, help you rank more highly in search engines and establish credibility. But creating so much content will leave your “brilliant idea” cup quite empty. Here are a few ways to find great topics for your website’s content.
Then after the facts sink in, do yourself a favor -- take action. Follow great women leaders and organizations on Twitter –- and make your voice heard by joining the conversation. Consider running for office. Get on your local school board. Mentor a younger woman. Join a women's group. Sign up to fight human trafficking (which mostly affects women & girls). Consider supporting an increase in the minimum wage (60% of minimum wage workers are women, most supporting a family) -- though that's a controversial issue & I don't have all the facts. But we have to start somewhere.
Many had feared and predicted on how the weather was going to be a big factor during Super Bowl 48 and it wasn't. What we didn't predict is that the Denver Broncos weren't going to be a factor either!The Seattle Seahawks dominated the entire game and won their first Super Bowl in their franchise history with a 43-8 win over the Broncos. Congrats Seahawks.
All the brands were there though with their millions of dollars worth of TV ads. Fox reported that the actual Super Bowl had attracted 112.2 million viewers. The major difference this year is that is wasn't all about the TV broadcast. Most of the marketing folks joined the social media world in a big way. They learned that if they were going to spend that kind of money, then they better not waste it just on 30 seconds of airtime. As most everyone is now aware, the majority of ads could be viewed before the game on either the brands' social media sites and on YouTube's Ad Blitz Channel. More than half of all ads (57%) that aired during the game this year included a hashtag, such as Chevy's #SilveradoStrong and Coke's #AmericaIsBeautiful,. That's up from 50% last year and 7% the year before when Audi was the first by including the hashtag #ProgressIs at the end of it's 60 second spot.
As Facebook turns 10 years old this week, they are also celebrating that they got five specific mentions in Super Bowl ads, compared to Twitter's four. Twitter however reported that during Sunday’s telecast more than 24.9 million Tweets about the game and halftime show were sent. I have to admit that I started following the Tweets on Twitter, but found there was no way to keep up with them and watch the game and the ads at the same time. I found many Tweets that were not even related to the game or the ads, but used a relevant hashtag anyhow.
The first cold-weather outdoor stadium Super Bowl game that most of us can ever recall will finally be taking place this Sunday. It seems like the only thing we can all talk about this week, other than Super Bowl 48, is the winter weather. It was a whole 3 degrees in Western New York this morning as I started to write this post. However, today is supposed to be the last of this Arctic Blast for now and we should be back up to normal winter temperatures by tomorrow. That's a good thing for those attending the Super Bowl game at MetLife Stadium in the Meadowlands and visiting the sights in NYC.
It should be a great game with the Denver Broncos and the Seattle Seahawks, the two teams that ended up with the best records from each conference. Of course we have all the Super Bowl ads to watch as well. However, I feel like I've already seen the majority of them. Can you believe that there are now ads that promote the Super Bowl ads? Jaguar is now running ads on a dozen subway trains in New York City with wraps inside and out reminding consumers to be on the lookout for their TV commercial airing Super Bowl Sunday. Plus, YouTube launched their Ad Blitz channel which gives us a sneak peek of many Super Bowl ad teasers along with the actual ads.
One ad that we haven't seen yet is from Intuit, you know the company that makes Quicken and TurboTax. Yes, besides the weather and the game, taxes are on most people's minds these days as well. Intuit ran a contest at the end of the year called "Small Business, Big Game". The Grand Prize winner of the contest is awarded a professional Super Bowl spot for their business, created and produced by Inuit's agency RPA, along with the almost $4 million to run it during the broadcast. This is a little different twist from the consumer-generated videos that the Dorito's brand as been running from their popular Crash the Super Bowl contest.
I write frequently about conquering the overwhelm and what I am doing, and have been trying to do, since my breast cancer diagnosis. I realized I was operating on "I-must-do-it-all-all-the-time-mode" and I am not certain if my frantic, stressful lifestyle lead to my disease, but it certainly didn't help.
When I was given the opportunity to review the book Say Goodbye To Survival Mode: 9 Simple Strategies To Stress Less, Seep More & Restore Your Passion For Life by Crystal Paine aka The Money Saving Mom, I jumped at the opportunity. I mean who doesn't want to stress less and restore her passion for life? I certainly wanted to see if any of the strategies were truly simple. I am certain you've all read boods about time management and ways to take control of your life that simply turned into more work and more stress. Some time management tips call for ridding yourself of particular tasks or duties but in reality, those tasks are part of your daily routine (ie your job) so they aren't easily tossed aside.
Take a look at December 2013 – it was a big month in history: Mary Barra announced she will become General Motors first female chief executive officer. She’s moved up the ladder over a span of 33 years and when she starts her new position, she joins the ranks of 23 other women who head Fortune 500 companies. Barra is the first female to lead a major automaker. News like this is certainly not earth-shattering given the position of women on the executive stage but it does show that females are still making in-roads in otherwise male-dominated industries. Women are getting better at speaking up about their capabilities – and the workforce is responding in kind. Take a look at just a few of the reasons women have to be encouraged as they move up corporate ladders:
Many Women Want More Responsibility
This reason is a great one – many women want to climb the rungs of the company ladder. It used to be common for more men to express interest in promotions and positions of leadership because women felt the weight of obligations at home. Working mothers are actually more likely than working fathers to experience family-related career interruptions leading to fewer working hours, time off, turning down a promotion or even quitting their job. However, more women have realized that those who advance to higher positions often have greater control and are able to better address personal needs.
Coworkers or clients often say, “Why should I waste my time on social media?”
Here are 10 reasons why social media, Twitter especially, is definitely worth your time:
1.) Get breaking news fast. I knew about the Boston marathon bombings and Navy Yard shootings before my coworkers. A client called me today to ask me to tweet about her news; I had already read it on Twitter & retweeted. In comms/PR, this is important.
2.) Take part in global conversations – whether it's Social Good Summit, Clinton Global Initiative, GivingTuesday, Golden Globes, SuperBowl, Fundchat or World Economic Forum in Davos (which is going on this week – follow #WEF14), you can learn what's happening and share your perspective. Today I heard only 11% of heads of state, less than 5% of Fortune 500 CEOs & only 12% of large nonprofit CEOs are women. Plus, only ~15% – or 1 in 7 WEF attendees – are women. We must know this and work to change it. You better believe I've tweeted those stats a few times! More facts here: http://ow.ly/2D7IsF
3.) Follow the leader. You can follow and engage with presidents, celebrities, comedians, authors, world leaders, CEOs, even the Pope, all on Twitter. It's a great way to learn, laugh and be inspired.
4.) Get a job. Recruiters often use LinkedIn for hiring so if you're not on LinkedIn, you almost don't exist. Hiring managers often check Twitter & Facebook plus conduct Google searches to learn about you and see if you know how to use social media, blogging, etc. Don't tell me you're a social media expert if you have 5 Twitter followers. Your online reputation is important – which also means you shouldn't post anything you don't want the world to see.
5.) Connect with clients. Some of my best Twitter conversations are with clients at the many Fortune 500 companies I work with. It's great to see what they are talking about, whether CSR, coffee, SuperBowl or an award their company won, and they often reach out to engage me so I can promote it on Twitter. Starbucks, UPS, General Electric and many other major brands follow me on Twitter.
6.) Engage media. Whether it's traditional media like The New York Times, CNN, CNBC or The Guardian, or a Millennial Talk Show Host who has a regular Tuesday Twitter chat like Chelsea Krost, they are almost all on social media and you can get them to cover your story if you take interest in their work, follow the individual reporters and intelligently respond to their posts and particpate in their Twitter chats, Google + hangouts, etc.
7.) Amplify the message. It's great to use your website, blog, newsletter, etc. to promote your product or raise awareness of your great cause, but to really get the word out, you also need to use social media, with the appropriate hashtags and Twitter handles, whether #WEF14, #Shutdown or #SuperBowl.
8.) Complain. Social media has given consumers great power. Now, if you have a problem with a mega brand, you can often tweet or contact them through social media for immediate responses and quick resolution. Pizza Hut responded within three minutes and gave me a free pizza. Same with Fresh Express when I found a praying mantis in my spinach bag. (Yuck!) Be sure to thank brands online when they do a good job. I love @Starbucks & @Frappuccino and they know it. @Amazon is great too & always resolves any concerns.
9.) Maintain a living rolodex. When I can't find someone's phone number or email address, I often send a direct message through Twitter or a note through LinkedIn. It's a great way to stay in touch and have access to your connections quickly.
10.) Have fun. Whether goofing with friends or by following celebrities, you'll laugh out loud by some of the funny photos & posts on Twitter & Facebook. You'll definitely smile more.
As I've said before, I'm not a celebrity or CEO, but I have more than 1k business connections on LinkedIn plus more than 800 Twitter followers and a Klout score that was 61 today. If you're not part of the social media conversation, your voice isn't being heard. So join in. Get started by following @LivingUnited on Twitter!
Read my other posts:
LinkedIn: Social networking to get noticed: http://www.lipsticking.com/2010/09/linkedin-social-networking-to-get-noticed.html
How to double your twitter followers: http://www.lipsticking.com/2013/12/how-to-double-your-twitter-followers-in-6-months-top-twitter-tips-for-2014.html?cid=6a00d8341c011b53ef01a3fbd35255970b
Super Bowl XLVIII is taking place on February 2 at MetLife Stadium and we now know who the two teams are who will get to compete against each...the AFC champion Broncos and the NFC champion Seahawks. This will be Denver’s seventh Super Bowl appearance (2-4) while Seattle is in its second title game (0-1). As I was hoping, we have Payton Manning coming off the greatest regular season ever as the Bronco's Quarterback now trying to become the first Quarterback to win Super Bowl titles with two different teams. Go Denver!
All the commercial time during the broadcast of the game has been sold out for months now at an estimated cost of $4 million for each 30-second spot. The list of this year's Super Bowl advertisers includes many of the same brands that have been there each year with a few new additions. YouTube launched last week their Ad Blitz channel which gives fans a sneak peek of this year's Super Bowl XLVIII ads and lets them share and vote on their favorites.This pre-game gallery now features teasers from some of the advertisers, like this one from BudLight featuring a new spokesperson, Arnold Schwarzenegger.
If you're still looking to try and win some tickets to this year's Super Bowl 48, Bud Light has been running an instant-win sweepstakes promotion that offers a chance to win game tickets for two plus hotel accommodations in NYC at the Bud Light Hotel along with round-trip airfare via a mobile application. The Bud Light website invites fans to download their Fan Zone Mobile app to play which is available for free at either the Apple App Store or Google Play. Once fans have the app, they then have to create a Fan Zone account and play by scanning a Bud Light logo with their smart phone or tablet camera. Each fan can "play" up to three times per day under their account.
Fans can also play by going to the Bud Light Hotel website, log-in with their Facebook account and follow the instructions to click on one of the three doors to see if it unlocks a trip to the Super Bowl. I of course just picked the wrong door and was invited instead to explore the Bud Light Hotel.
This promotion is divided into two separate play periods. Period One just ended on January 17 and Period Two runs till February 3. Bud Light only gave away the nine Grand Prize trips to the Super Bowl during Period One, so we're too late for that prize.. They also gave away 60 First Prizes and have another 30 First Prizes for Period 2 which include Bud Light and NFL branded gear. All winners have been being notified instantly at the time of play. Randomly-selected times were chosen at the start of the promotion and the first participant who completed a Play on or immediately after one of these times during the Sweepstakes Period won a prize.
So either way that a person plays, they can do this multiple times a day through their mobile device. Just another great example of giving people the chance to interact with a brand where ever they are.
Being a Buffalo Bills fan who lives in western New York, I wanted to share what I learned from our local news yesterday. Former Bills Pro-Bowl player, and all-time NFL sack leader, Bruce Smith, will be featured in a public service ad for Bud Light that will urge viewers not to drink and drive on Super Bowl Sunday. Bruce was convicted of drunken driving back in 2009. He hopes to get this message out to fan. "To pull a scab off an old wound is not something anyone likes to do," Bruce says. "If this helps one person make a wise decision, it's worth it. Bud Light's ending message in the ad is to "Stay in the Game" by drinking responsibly.
Everyone please have a safe and fun Super Bowl Sunday and try and stay warm!