What Seth calls a "short list" of advice for authors reads a lot like the chapter outline for another great book! Nearly every one of his 19 items could stand more elaboration. Maybe we'll get the chance to revisit the list items individually, but for now we especially recommend these excerpts:
2. ... build a blog ...
3. Pay for an editor ...
7. Think really hard before you spend a year trying to ... get your book published by a 'real' publisher ...
8. Your cover matters [i.e. pay for a professional cover designer] ...
12. Blog mentions ... matter a lot.
And the one that should crystalize the most important and valuable ROI a nonfiction author should be focused on (hint: it's not cash in the form of advances or royalties):
19. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
Read # 19 again, slowly, line-by-line, and let those benefits sink in:
Writing a book is a tremendous experience.
[Wtiting a book] pays off intellectually.
[Wtiting a book] clarifies your thinking.
[Publising a book] builds credibility.
[Your book] is a living engine of marketing and idea spreading, working every day to deliver your message with authority.
You should write one.
Now GO! Read the rest of Seth's tips . . . and follow some of the trackback links, too (some good ones here, here, and here, but the list keeps growing every time I go back, so explore).
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