Writing a book is only half the work. Once you are done, then the real work begins... spreading the word and getting people to read the words you labored over.
Sandra Beckwith, a good friend of ours here at A-ha! is hosting an online book publicity workshop. It starts February 4, so there is no time to waste.
Sandra says, "Got a book coming out you want to hype? Has your publisher’s publicist moved on to other projects? Do you have a book in stores that you know deserves more media attention than it’s getting? Are you working on a proposal that would benefit from a better understanding of what you can do to promote your book? You need 'Book Publicity 101: How to Build Book Buzz.'"
The class is taught by Sandra Beckwith, a recovering award-winning publicist; publisher of the free e-zine Build Book Buzz; and author of three books, including two on publicity topics.
· How to create a book publicity blueprint you’ll be excited about
· The single secret most authors don’t know about generating ongoing media exposure
· The most effective and cost-efficient publicity tactics
· How to generate buzz online using virtual book tours and other techniques
· Radio and TV producer hot buttons
· How to bring an energizing new level of creativity to your publicity efforts
Students receive instructional materials and resources and complete weekly assignments that help them discover how easy it is to create book buzz. Student interaction on the forum enhances the learning experience by offering fresh perspectives and new ideas for all participants while instructor guidance and input takes your work to the next level. A free-for-all Q&A corner lets students get answers to questions not covered in the course materials, making this a highly-personalized learning experience for nonfiction and fiction authors.
Registration is $179.
Registration is limited to 20 students.
Register at http://www.buildbookbuzz.com/workshops/book-publicity.htm; send course inquiries to Beckwith at [email protected].
Comments