A-ha!

Build Buzz For Your Book

"Recovering publicist" Sandra Beckwith will be hosting her online book publicity workshop from June 2 to 27. The workshop is designed to help authors build buzz around their books.

Got a book coming out you want to promote? Do you want to launch your new book with the greatest excitement possible? Are you selling a book that you know deserves more media attention than it's getting? You need "Book Publicity 101: How to Build Book Buzz," a dynamic online course taught by a veteran publicist and author.

Offered June 2 to 27, the class is taught in a forum format, with lessons and homework assignments posted online in a private, password-protected forum. The highly-interactive course covers:

• How to announce your book professionally and successfully to the press and other key communities;
• Why and how you must create a book publicity blueprint that makes the most of your available resources;
• How to craft the most compelling media materials needed to generate results;
• The single secret most authors don't know about generating ongoing media exposure;
• The most effective and cost efficient publicity tactics;
• How to generate book buzz online using virtual book tours and other techniques;
• Radio and TV producer hot buttons; and
• How to bring an energizing new level of creativity to your publicity efforts

Students receive instructional materials and resources and complete weekly assignments that help them discover how easy it is to create book buzz. Student interaction on the forum offers fresh perspectives and new ideas for all participants while one-on-one instructor guidance and input takes your work to the next level. A free-for-all Q&A corner lets students get answers to questions not covered in the course materials, making this a highly-personalized learning experience for nonfiction and fiction authors.

The class is taught by Sandra Beckwith, a recovering award-winning publicist, publisher of the free e-zine Build Book Buzz and author of three books, including two on publicity topics.

Registration is $179 and limited to 20 students.

Click here to register, send course inquiries to Beckwith at [email protected]

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Taking baby steps toward publication

Writing a book! Sounds like fun, doesn't it? Long hours hunched over a keyboard, pouring your blood, sweat, and tears onto the computer screen -- or if you are like me, hours spent with a notebook and favorite pen in hand writing and scratching out ideas.

A book is a dauting task, it's probably not as hard as, say, scaling Mount Everest, but it's pretty close. My suggestion, why not blog about it?

Granted, you don't want to give away the farm when it comes to blogging about your book but you could post bits and pieces of it-- play around with concepts. Blogging is a baby step that could help you 1) get into the habit of writing, 2) get your words out to readers and possibly gain you some feedback a) another bonus to that is to build a buzz about your work, 3) you would build momentum in your writing.

I guarantee that after 21 days, your writing would become habit and hopefully you would be teasing yourself enough with the daily writing habit that the idea of sitting down to write Chapter 1 wouldn't seem so difficult a task.