Book Trailers: The New Marketing Tool: A How-to

Books are great marketing and sales tools. Books make the best brochures and/or business cards. We recite this litany a lot at Windsor Media Enterprises. Why? Because it's true. With a book, you have credible proof of your expertise. With a book, you have a valuable product that can represent you far better than a 3X2 card - which often gets misplaced or tossed. With a book, you become an author - a member of a respected group of citizens, revered by others.

The problem is - getting your book in front of people. If you buy copies yourself (and you can do this both with a self-publishing project and a traditional publishing project), to give away, you create your own demand. Many authors, both new and established, do this. The book is a means to an end, not the end means. These authors understand that publishing a business book is not a money-making project. It's the respect, the credibility for your expertise, and the ability to market your business via the book (speaking, holding workshops, giving webinars and teleseminars), that brings in the clients and, consequently, the income.

In the last year, a new marketing tool has hit the net. Book trailers. Think: movie trailers for books. Authors can now create a video representation of their book, to show their market exactly what they are buying, before they buy. Book trailers are still few and far between, but their popularity is growing. In short order, everyone who writes a book will be creating a book trailer.

At Windsor Media Enterprises, the company that owns this blog, one of our authors has recently taken that plunge and created a book trailer for her book. Dr. Susan Reid is the author of Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success. She's not one to gaze off into the sunset pondering ways to move forward in her journey to business success. She's a "get out there and do it" kind of person. Her book trailer is not only a great testament to her book, it's a testament to her work as a business coach.

Over at our Books Blog, where we highlight author events, I have shared a short (15 minute) podcast of how Susan created her book trailer. If you're thinking of video for your book, and you should be, this little podcast is a great how-to - hop over and have a listen.

Comments

[BookWhirl]

One can create book trailers through free video-editing softwares. But do take note to give importance on the concept, one that's firm enough to catch attention.

Sincerely,
BookWhirl

[Book Trailers]

Authors can submit their fiction and non-fiction book trailers to http://www.BookCaster.com