As many new - and established - authors know, marketing your book is hard work. Authors need to be innovative about marketing - and, luckily, this is the perfect time for that process.
Author, Dr. Susan Reid, is a real go-getter - she's not one to spend too much time wondering what to do or how to do it. Susan likes to get things done! One exciting thing she's done, recently, is to create a Video Book Trailer, which is much like a movie trailer, for her book, Discovering Your Inner Samurai. This is in addition to marketing her book via her website, Alkamae, and her blog, where she shares more Inner Samurai advice.
Susan was kind enough to share her experience creating the book trailer with WME Founder, Yvonne DiVita, who thought many others could benefit from her experience. Hence, this podcast. It's a fine outline of how YOU, too, as a first time author, or an established author, can utilize video to get your book noticed. This podcast is only 15 minutes - but it contains a wealth of useful advice. Don't forget to visit Susan's website to see the book trailer.
(When you're done listening, hop over to WME Books and get a copy of Discovering Your Inner Samurai. It will lift you to new heights in 2009.)