While the list is impressive -- and Jane sees a few friends noted there -- Kirsten mentions that not one female entrepreneur made the list! We wonder if Crain's cares about entrepreneurs at all, since more women fit that category than men?? We especially want to know why Kirsten, who works tirelessly for the women's market, was not included?
On another note, over at Small Business Trends, Anita Campbell reports on a news article (which she discovered at Law and Entrepreneurship News) dissing entrepreneurs and small business owners. Another area women dominate. Jane sent off a strongly worded email...no reply, yet.
Seems this is the week is fair game for negative reporting. On Tuesday, Robert Bly made the rounds with his article from DM News saying, "Can Blogging Help Market Your Product?" His answer was a resounding: no, for which many bloggers took issue.
My beef is with Debbie Weil who told Bly that "A blog is an online journal," to quote from his article. Debbie say it isn't so! Business blogging is far beyond a journal. We respect those bloggers who journal, in fact, Jane reads many interesting journal blogs.
But, Lip-sticking and Small Business Trends and re:inventioninc and WonderBranding and A Fine Kettle of Fish, and What's Your Brand Mantra (where Jennifer Rice took Bly to task quite nicely!) as well as hundreds of other business blogs ARE NOT journals! They offer educational advice and authentic references, in the voice of their authors, no differently than an ezine or a print magazine.
We must also take issue with our friend, Paul Chaney at Radiant Marketing. He is quoted in the Bly article saying, "I would say that, with few exceptions, blogs are not yet direct income-producing resources in and of themselves." Paul, Jane would so have liked you to show Bly some income producing blogs, and to rephrase your comment to say, "Blogs are up and coming marketing tools that have an excellent chance of producing income generating content for their writers -- if they are informative, useful, and educational." Gee, that would make them a lot like...DM News? (Paul has a good reply on his blog; we only wish he'd been more selective in his quote.)
Jane leaves you, dear readers, with these thoughts: Was email marketing an instant success? Was writing ezines and accepting ads in them, an overnight success? WAS the INTERNET itself considered a useful marketing tool when it was first introduced? Time...that's what it takes. We have promised Mr. Bly, who kindly exchanged a series of emails with us yesterday, that blogs are going to leave their mark faster than any previous marketing effort, and be as effective as any DM campaign.
It's up to you, dear readers, to make that happen. We are speaking specifically to the Janes out there... women control the majority of spending in this country...show Bly we like shopping online...and will buy from blogs.
There is a LOT to like about that!