Good Wednesday, dear readers. We really don't have time to post today -- the Gods of work are demanding our attention. But, we had planned on writing something on branding today so... we thought we'd turn the tables and instead of offering links or insight into branding from our research, we'd ask YOU what you think of branding, and...if you brand.
What does that mean? Here's the scoop-- with citizen publishing becoming more and more popular, and with branded companies like IBM and/or Microsoft recognizing the need to communicate with people, one on one, does having a 'brand' have the same effect (or purpose) today, as it did 10, 20, even 30 years ago?
For those who have home-based businesses, or micro-businesses (under 10 employees), are you concerned with branding? If so, what are you doing to raise the awareness of your 'brand'? For that matter, what do you consider your 'brand'?
Is it your company name?
Your product or service?
Your promise (mission statement)?
Our reading seems to indicate that 'brand' is not the same animal it used to be. We are not going to get into its metamorphasis because, as usual, we prefer to hear from the people -- not that we don't appreciate and believe the 'experts' who report on these things. It's just that -- the people are the ones who count. The people are the ones who buy the products and services, who are influenced (or not) by advertising and marketing, and the people are responsible for every brand in existence.
At least, that's what we think. So, tell us: what do YOU think a brand is? And, how important is it to your business success?
We can't tell you what's to like about that -- because we're not sure!